Founder’s story
From the field to the Kitchen.
I was born into a farming family. But my father eventually moved away from the land in search of something more stable—a job, a regular salary, and life in the city. I grew up somewhere in between: rooted in a village, raised in an urban world, and never feeling entirely at home.
Work eventually brought me back to the fields.
For seven years, I worked closely with farmers across Punjab and Haryana, focusing on soil health and sustainable farming practices. I was close enough to see everything that the city’s version of “farm to table” tends to leave out. I understood that the field was only the first step of an extensive supply chain. That’s when I began to see the real gaps. They weren’t only in farming. They existed in everything that came after it.
So I went back to study it formally: an MBA in Supply Chain from IIM Udaipur. It gave me a clearer view of the real journey from farm to table—sourcing, procurement, processing, packaging, and finally, food reaching the person at the table.
Somewhere along the way, I also began noticing something closer to home. People were eating enough, yet they were still not being nourished. This wasn’t simply a village problem or a city problem. So I left a stable job to build amhaara.
amhaara isn’t built from an office; it is built in the village, alongside farmers, because that’s where the answers actually are. But amhaara is not about inventing something entirely new. It is about recognising what we have left behind in our ancient kitchens.
I still remember my mother sitting at the sil-batta, grinding chutney by hand. The okhli, where she pounded fresh masala instead of reaching for a packet. None of it was tradition for tradition’s sake. It was simply food made the right way—the only way she knew to nourish her family.
That way of cooking demanded a lot from her. I’m not interested in asking another mother to carry that burden. What I want to bring back isn’t the hardship. It’s the result: food you could trust completely, made by someone who never had to question what was in it. I intend to preserve that same trust with amhaara—Hamara. Ours.